Digital PR/New Media
The emergence of discussion groups, forums and social networks has forced companies to change the way they communicate. Some companies have already adjusted their communications to the new reality. Others are doing all they can to get up to speed and catch up with their competition in exploring those entirely new areas. In both cases, the key is to know how to read the new media and use their power to build communities around specific events, issues, products or brands.
Hill & Knowlton has the tools and know how that allow the effective application of Digital PR to company image or brand building. Our advantage is a global team of experts who share their experience in working with the world’s most demanding brands. We can approach any challenge on both a local and a global scale.
Our services include:
- Vox Populi — Social Media Monitoring — Hill & Knowlton’s state of the art tool allows us to monitor the presence of specific entities on web forums, blogs and discussion groups. The tool provides online access to collected data and real time qualitative and quantitative analyses
- generating “Digital footprint” reports that trace companies and brands on the Internet. This is a key analytic component that allows building a complete web communication strategy
- creating and implementing content associated with a brand, company etc., which ensures presence on key digital communications platforms
- Digital Media News Releases—the basic tool for building effective relations with active new media users by providing information to key bloggers and forum or discussion group members
- administering and coordinating presence on social websites
- relations with bloggers—building and maintaining relations with the authors of blogs of key relevance to a given brand or issue
- e Newsletter—creating, editing and distributing digital newsletters
We have provided Digital PR services for brands like Samsung, Grolsch, Pilsner Urquell or Lipton Ice Tea.