Healthcare PR
How to encourage Poles to get preventive screenings? How to make them change their dieting habits? How to reach families and individuals with specific health problems and involve them in educational activities?
At Hill & Knowlton, we know how to do that. Both globally and in Poland, we have conducted numerous campaigns that influenced people’s thinking and lifestyles.
Our services in this area include:
- strategic planning of educational and awareness campaigns
- building relations with authorities (people and institutions)
- creating educational content in cooperation with experts
- implementing educational and pro health projects
We have gained our experience in projects for companies like GlaxoSmithKline (cancer prevention), Gedeon Richter (contraception), Novartis, Celgene, Pfizer, Eli Lilly, US Pharmacia, UCB Pharma, Roche, or Astra Zeneca and brands like Knorr
("Jedz zupy" - Eat Soups), Rama (promoting the consumption of healthy vegetable fats).