Product PR
Did you know that there are brands familiar to everyone, even though their promotion was limited to PR activities? Good examples are Starbucks and our client - TomTom. We specialize in marketing communications that involve efficient PR techniques. We know how important this tool is in creating needs, building suspense before the product launch, or reaching marketing goals and carrying out sales plans. Both in B2B and B2C communications, it is our role to focus as much attention as possible on the product or service and to build its credibility.
Hill & Knowlton knows how to build trust in a brand, evoke brand emotions, and channel them as needed.
We prepare consumers for the introduction of a new product and strengthen the position of existing products. We know how to effectively reach specific target groups when advertising would be too costly or impossible due to existing regulatory limitations. To achieve that, we seek new, creative solutions, involve experts from various fields and apply all our knowledge about consumer behaviors and the market. Our objective is to make our clients’ message as credible as possible.
Our services include:
- creating integrated communication strategies that cover not just PR, but also other communication channels
- building up anticipation for a new product through e.g. teaser and education campaigns
- product launches (B2B, B2C)
- creative media mailings
- organizing press briefings and conferences
- organizing product tests for journalists
We have provided product PR services for brands like Soplica, audioteka.pl, Grolsch, Pepsi, Lipton Ice Tea, Knorr, Rama, Nokia, TomTom, Samsung, Nikon, Wacom, Vanish.