Running a Press Office/Spokesperson
Good relations with a journalist are based on providing the most accurate information possible, as fast as possible. If the journalist doesn’t get the information from you, he or she will get if from your competitor. At Hill & Knowlton, we understand that thoroughly. We realize that - from a journalist's point of view - an always available, well informed and fully professional spokesperson or PR person is priceless. Meanwhile, good relations with journalists guarantee that the company will find reliable and honest partners, should a crisis situation occur. It is also a way to ensure the required visibility in the media for your company or brand.
Not every company, however, has the necessary human resources or know how to provide journalists with the necessary support. That is why we offer a comprehensive press office service:
- we build media lists tailored for specific customers
- we create press content customized for various media types
- we run virtual press offices
- we create extensive Q&A’s
- we reply to journalists’ questions on an ongoing basis
- we delegate our employees as company spokespersons, if required
- we provide products for journalist tests
We have provided press office and spokesperson services for companies and brands like Knorr, Rama, Vanish, Michelin or Boeing.